Everyone Else is Doing it, So Why Can’t We? More on Stillbirthday.

21 09 2012

Even though members of the Raptors (anti natural birth group) and mentors and members of Stillbirthday (such as Lisa, Bambi, and Liz) are very angry that midwifery is supposedly lacking standardized education and licensure across the board, that isn’t stopping the new grief mentorship organization from doing something similar.

You know the old saying:  if you can’t beat ’em, join ’em.

Recently someone who was considering being a Stillbirthday Doula contacted me for more info after some concerns and arguments were raised on The Birthing Site. When I informed her of the reasons why people were very
wary of the founding of this group, she thanked me and expressed relief that she hadn’t paid for the training yet.

Huh???

Apparently, Heidi has created and defined a doula credential, which she oversees the education for and approves, and charges $200 for it.

So, like the concern one may have over self-governing and self-regulating midwives, one has to wonder why this would be acceptable.

As far as I can tell, this is a completely made up credential built around Heidi’s brand (stillbirthday), that is designed by, taught by, regulated by Heidi herself.

Now it makes a lot of sense why she was so heavily promoting Stillbirthday, even in inappropriate moments…


… and why she took such great offense to my question-asking, calling it bashing her “dead son’s legacy”. I was threatening a form of livelihood.

I’m not trying to take food out of her mouth or do anything to intentionally hurt anyone, contrary to how I am being portrayed and will undoubtedly continue to be portrayed. However, it doesn’t take much to see that what Heidi is doing is and always was the makings of a business; a business which models its self-righteousness and self-professionalism off of the same (perceived) invented and unregulated credential/professionalism of the midwives Stillbirthday supporters so vehemently oppose.

Below are some examples of the kind of individuals that support, endorse, and are even actively involved within Stillbirthday. This happened on a blog.




Lots of anti-natural birth comments followed, which I found very telling considering that this was a blog intended to be about the virtues of Stillbirthday and Heidi. Her supporters were very single-minded, but let’s face it– it did suit the tone of that entire natural birth bashing blog post. Then this happened:


The $200 invented doula specialty credential is not all Heidi has for sale, though. She offers many things you can purchase through her site, one of which is a Stillbirthday cake.


For $15, Heidi will take a pound cake and put the signature stillbirthday zero candle on it, light it, and use frosting to write your baby’s name on it. She then takes a photo for you to download. Then, she takes the cake to a hospice, where they refrost it and use it.


This seems like Heidi’s version of names in the sand, a project run by a woman called Carly Marie. Carly Marie is also a loss mother, and this is her legacy– she writes your child’s name in the sand on a beautiful beach at sunset and takes a stunning photo of it, to memorialize your precious baby lost. Seen here, she did one for Vylette (of Justice for Vylette).

Carly Marie does charge $20 for this service, and there is a waiting list.


Other items for sale via Stillbirthday include:

  • 20 Stillbirthday business cards– $25
  • A Stillbirthday Loss Doula Handbook– $5
  • Sponsorships– ranging from $25 to $100.

Luckily, not “everyone” (as Dr. Amy has said) is on board with Stillbirthday. People who were not hip to the game are becoming hip, and with the help of posts like these, the word is getting out to innocent and unsuspecting people that something here is amiss.

There are those, however, who argue that Stillbirthday is a “very needed resource”. I disagree. One, it’s not needed. There are tons of amazing resources out there for grief and specifically infant grief and pregnancy loss. This program fills no void that was previously lacking. Two, the individuals involved in the program having such a scandalous past and present where birth and baby loss are concerned also makes the program very much not needed. Women have options, and there are lots of them, and many of which are very stable and healthy and unbiased.

They say birth is big business. Apparently, loss can be, too. Please keep that in mind, even when people you like or groups you have trusted become overly insistent on something seemingly fishy being anything but. Beware of not being allowed to speak, and questions being shot down or hush-hushed.

I think I’ve been clear that I am not trying to deprive Heidi or anyone for that matter of proper grieving or even the right to earn money. We all have things to cope with which pain us, and we all have families to support financially, which is completely understandable. I would never begrudge anyone that, even people whom I dislike or disagree with. Before, in prior posts, I was more concerned with questioning ethics and double standards, but at this point I really need to call into question mental stability. I’m sorry, but these are very disturbed, sick individuals we are dealing with.

And the first sign of this is, they don’t even recognize nor acknowledge the concerns we all have about them. They treat it as totally fantasy, and act as though it doesn’t exist. To this day, all my screen shots are called “creative”. The truth is swept under the rug, like so many “murderous midwives”. Heidi and others tell people that my goal is to inflict harm, or gain readership. Truthfully, I lose fans whenever I post these. I do it not because it helps me at all, but because it might help you.

So in the end, if you can’t defeat all of midwifery and natural birthing, just do like you think they do– be sweet to everyone, earn their trust (sometimes by lies, bribery, or flattery), create your own credentials, and make that money.


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21 03 2016
Just another person

I’m not sure if you still “follow” Stillbirthday…but now they refer to their training program as “Stillbirthday University.” Which I’m not sure is really legal, especially since their “branding” to make themselves look “collegiate” could fool someone into thinking they are taking classes that they could get college credit for to transfer to a legitimate college.

Also, I don’t think that taking those used cakes to a hospice would really meet health code requirements…

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